The way forward

We believe in building client-agency relationships based on trust and mutual respect. We don't mince words to tell a client what works or doesn't for them. We humbly ask of our clients not to judge our creative output subjectively but rather from their customers' point of view. 
We refuse to churn out 'safe' ideas because they've been done to death. Hence boring and ineffective in eliciting response from consumers. 
We often tell clients that arriving at an idea is not always in black and white. When we put together a piece of communication, intuition stemming from our keen observation of the world at large, plays a vital role. It's therefore in the clients' interest that they trust our gut feel, go along with the ideas and be patient for them to deliver results.