AYURVED INDIA

Based out of Lucknow, Ayurved India manufactures an extensive range of Ayurvedic medicines that are popular in Uttar Pradesh’s rural markets. We did a pilot promotional campaign in Lucknow for their male sexual health enhancing product—Purshotam Shakti.

AMBIENT

Bus branding innovation for Purshotam Shakti - a male sexual health enhancing product.

Cinelli

BRAND ACTIVATION

Capsule-shaped cigarette lighters with Purshotam Shakti branding to be kept at neighbourhood cigarette kiosks found commonly across India.

Cinelli

BRAND ACTIVATION

Since smoking is one of the prominent causes of male sexual disorders, we decided to do a brand activation at a place where smokers frequent - neighbourhood cigarette kiosks found commonly across India. Dispensers with Purshotam Shakti-branded cigarette lighters were kept at these neighbourhood kiosks. The dispensers had the message which when translated read, 'Lights up the fire of passion'.

Cinelli

BRAND ACTIVATION

Chewing tobacco (known as Gutkha locally) is also one of the major causes of male sexual disorders. We designed two-capsule trial pouches for Purshotam Shakti. The pouches kept at neighbourhood cigarette kiosks resembled Gutkha pouches and thus piqued the interest of the Gutkha chewer, helping induce trials.

Cinelli