GO GO

GO-GO is one of Lucknow’s oldest and most well-known local ice cream brands. With many national and international brands entering the market, GO-GO found itself pushed somewhere to the back of the consumer’s mind. GO-GO’s brand recall was still high. But  poor product packaging and ill-designed dispensing carts kept people away given the fact that ice cream is more often than not, an impulse purchase. We infused new life into the brand by re-shooting the entire product range and re-designing the carts and the variety chart. Thus enhancing brand visibility and giving people a fresh reason to choose GO-GO.

POSTERS

The Variety Chart is displayed on every GO-GO mobile ice-cream cart and prominently lists all available products. The action-oriented tagline 'Go for it' was written keeping in mind that buying an ice-cream is often an impulse purchase decision while it also carries forward the flavour of the brand name 'GO-GO'.

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POINT OF SALE

Buntings that are put up on GO-GO mobile ice-cream carts for additional branding.

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RETAIL DESIGNS

Mobile ice-cream cart designs targeting an young audience who constitute a bulk of the ice-cream consumers. The tagline 'Go for it' was rendered visually to show youngsters indulging in action-oriented sports to grab an ice-cream.

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