ORGANIC INDIA

Organic India is a leading manufacturer of Organic Tulsi Teas and Supplements based in Lucknow, U.P. The company exports to over 80 countires globally with a huge fan-following for its products across the world. Brand

DIRECT MAILERS

Direct Mailer to CEOs promoting Organic India's Tulsi Tea range as a premium corporate gift. Featured here is the DM envelope.

Cinelli

DIRECT MAILERS

'Tulsi Tea Corporate Gift' DM booklet cover.

Cinelli

DIRECT MAILERS

'Tulsi Tea Corporate Gift' DM booklet inside.

Cinelli

DIRECT MAILERS

'Tulsi Tea Corporate Gift' DM booklet back.

Cinelli

DIRECT MAILERS

'Tulsi Tea Corporate Gift' DM letter.

Cinelli

LEAFLETS, FLYERS, FOLDERS

Gate-fold folder for Lipidcare - an organic cardio-protective drug. The folder was targeted towards doctors.

Cinelli

LEAFLETS, FLYERS, FOLDERS

Lipidcare gate-fold folder close-up.

Cinelli

LEAFLETS, FLYERS, FOLDERS

Lipidcare gate-fold folder.

Cinelli

LEAFLETS, FLYERS, FOLDERS

Lipidcare gate-fold folder inside.

Cinelli

LEAFLETS, FLYERS, FOLDERS

Lipidcare gate-fold folder back.

Cinelli

BRAND NAMING

Product naming for Organic India's range of organic ghee (clarified butter).

Cinelli

LOGOS

Logo for Organic India's range of organic ghee (clarified butter).

Cinelli

PACKAGING

Bottle label design showcase for Mooments.

Cinelli

PACKAGING

Close-up of the Mooments bottle label design.

Cinelli

PACKAGING

Close-up of the Mooments bottle label design.

Cinelli

PACKAGING

In a category where advertising is cluttered by visuals of labs and dentists in labcoats with fancy product-innovation jargons thrown in, we suggested a 'No Branding' strategy for Organic India's organic toothpaste range. We came up with a simple packaging in white with good old benefits of ingredients listed clearly and conspicuous by the absence of a brand name.

Cinelli

POINT OF SALE

Dangler design for Organic India's Tulsi tea range.

Cinelli

POINT OF SALE

Counter-top tent card display for Organic India's Tulsi tea range.

Cinelli

POINT OF SALE

Die-cut (with the guy jutting up) retail shelf strip designs for Organic India Tulsi tea range.

Cinelli

MAGAZINE ADS

In-flight magazine ad for Organic India's tulsi teas.

Cinelli

STANDEES

Standees for Organic India Chyawanprash to be put up at the Lucknow Zoo (Prince of Wales Zoological Gardens).

Cinelli

MAGAZINE ADS

Magazine ad for Organic India's Bowelcare, an organic medicine used in the treatment of Irritable Bowel Syndrome (IBS). The ad was released in Grihshobha - a prominent women's magazine in India.

Cinelli

MAGAZINE ADS

Magazine ad for Organic India's Bowelcare, an organic medicine used in the treatment of Irritable Bowel Syndrome (IBS). The ad was released in Grihshobha - a prominent women's magazine in India.

Cinelli

RETAIL DESIGNS

Portable product dispenser design for Organic India's range of organic Tulsi teas, medicines and commodities. These dispensers could be easily assembled/dismantled, and were light-weight for easy transportation to various retailers and stockists.

Cinelli